Music / 2004

Don't Hold Your Breath

The single that went to MTV. An animated video drawn by Janne.

Released
26 February 2004
Type
Single
Label
Rubato Music

Tracks

  1. Don't Hold Your Breath

Demoed around 2001. The demo: soundi.fi’s Sound of the Month in May 2002. The animated video: directed by Onni Tappola. Scripted by Tappola and Lehtinen. Animated by Lehtinen. Premiered on Sub TV in June 2004. Into MTV rotation that July. #18 on MTV Nordic’s Up North chart.

The video has attitude. The general impressions conveyed are coolness, stiffness, lumpiness – it’s like a cut from a blunt knife. This weird Finnish video is clearly one of the best videos on MTV.

Glorian Koti, September 2004

In 2012 Nuorgam listed the Finnish pop gems of the 2000s. This one: #102.

The breath hangs in the air like tiny shards